A couple weeks ago, we mentioned that Google got 2012 rolling with a big splash by introducing its new “Search Plus Your World.” Now, when you search for something while signed into a Google account (which you likely are automatically if signed into something like Gmail), results will include little bits of “recommendations” by your [...]
The Internet’s governing body — an organization called ICANN — is considering opening up the door for a whole new wave of domain categories. According to National Public Radio: Vast new tracts of the Internet are up for sale as of Thursday. The Internet Corporation for Assigned Names and Numbers, known as ICANN, is forging [...]
Google Fellow Amit Singhal describes the function of search engines like his in just about the best way possible. “Search is pretty amazing at finding that one needle in a haystack of billions of webpages, images, videos, news and much more,” he says. Imagine the impact of such a tool. Okay fine — no need [...]
New year. New social media trends and technologies. New opportunities to connect with a wider and wider range of potential customers and clients. Social media marketing seems to evolve at breakneck speed, but let’s take a look at just a few of the larger trends we expect to see in the upcoming 12 months. More [...]
From an SEO perspective, 2011 was filled with no shortage of tweaks, twists and turns. But a core tenant of our strategy for search engine optimization in Dallas is identifying sustainable long-term strategies that will withstand the whims of the major search engines and satisfy the search engines’ own goals and interests. So as SEO [...]
Marketing in the digital age evolves at breakneck speed, and 2011 was no different. So let’s review some of the big events and trends of the year before jumping headfirst into the inevitable social media marketing madness that awaits in 2012. Google-Plus: The Arrival of Social Media Fatigue By far and away the biggest story [...]
Here’s a shocker: A recent study conducted by the eMarketer shows that more and more folks are consuming more and more content on their phones as more and more newspapers and magazines (and the ads that fund them) find themselves headed straight to the recycle bin. According to Web Pro News: This year’s figures show [...]
In the search engine optimization (SEO) world, “long tail keywords” are less common, but less competitive search terms that search engine users might find a certain website. And for the past several years, SEO specialists have considered focusing on long tail keywords a savvy alternative for smaller websites instead of focusing on highly competitive “trophy [...]
If you own a small retail establishment, restaurant, or other small business blessed with daily face-to-face interactions with a steady but ever-evolving stream of customers, you’re probably familiar with review sites like Yelp.com and even Google Places. And, of course, you probably know about the ways that customers can share views about your company with [...]
Ever wonder exactly how much a Twitter follower is worth to businesses? Thanks to an unusual lawsuit, we might be getting a rare glimpse: A technology Web site, PhoneDog.com, and one of its former chief editors, Noah Kravitz, are embroiled in a legal battle that could have fascinating repercussions for social networks. Kravitz is suing [...]
Information about Interactive Marketing, SEO, SEM, & web design maintained by the staff of Dallas - Fort Worth based Masterlink Interactive a Web Site Design & Internet Marketing Firm serving clients across the U.S. since 1995.
