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Internet Marketing in the Age of “Wearable Computing”

Since the beginning of the year, we’ve gotten glimpses of several fantastical, futuristic (but usually chimerical) new gadgets coming out of Silicon Valley that seem likely to have been inspired by a James Bond flick.


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Using Vine as a Both a Social and Video Tool for Internet Marketing

Have you taken a look at Vine — Twitter’s new video app where, true to form, “beautiful, looping” clips are limited to six seconds?


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Apple’s Rumored “iWatch” and the Internet Marketing Potential of New Platforms

Somewhere in Cupertino right now, there apparently may or may not be (but probably is) an Apple engineer hard at work developing the “iWatch” — a sort of smartphone for your wrist.


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Internet Marketing in the Age of “17 Signs Your Site Has a Linkbait Addiction”

A key dilemma in Internet marketing was highlighted recently in debate hosted by the news site Buzzfeed between blogger Andrew Sullivan and Buzzfeed editor Ben Smith. The argument centered around Buzzfeed’s practice of regularly posting what it calls “native advertising” and “sponsored content” — content produced by advertisers published in a way that’s basically disguised [...]


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The Importance of Mobile Web Design, Illustrated

As we discussed nearly a year ago here on the Masterlink Interactive blog, a mobile web design provides essentially all the benefits of an app, at a fraction of the cost.


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What Time Do The Oscars Start? Short-Term SEO Gain vs. Long-Term Brand Loyalty

A year ago, we looked at how a number of websites were in an all-out fight to claw their way to the top of the search results rankings to answer one of the most important questions people are asking these days: What time does the Super Bowl start? Ok — it’s not that critical of [...]


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Paying with Tweets: The Power of Social Currency

The next time you’re short on cash and in dire need of a bag of Rice Krispies, consider pulling up your Twitter app and paying for one with “social currency.” The idea of social currency isn’t new, but companies and social media users alike are finding more and more ways to leverage the power of [...]


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The Return of Myspace: Does It Matter?

Remember Myspace? That cluttered, noisy, glittery social network your kids were obsessing over five or ten years ago — the one clogged with ads, where pages began blaring music automatically upon being opened? The one that seemed to have won the race to harness the possibilities of social media (mostly by copying the reigning king, [...]


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Facebook’s New Graph Search: Internet Marketing Implications

A few years ago, Facebook stole away two of Google’s top search engineers. With Facebook’s recent announcement that it will soon be launching its new “Graph Search” tool, the social networking pioneer appears primed to steal some of Google’s groundbreaking success as well. Basically, Facebook is taking the vast amounts of user data it has [...]


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Social Media Marketing: 2012 In Review Pt. 2

Let’s take a look a handful of other trends that mattered in 2012 and how they will impact Dallas Internet marketing in the coming year. Quality Content That content is still (and always will be) king was not new to 2012, but we did see that truth embodied in a couple new ways. For example, [...]


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