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100% (not provided) – Google Removing All Keyword Data for Organic Searches

Several years after Google began the era of (not provided) keyword data, the search giant will now be cutting off access to the data completely.  All searches will be encrypted via the HTTPS (http secure) protocol and showing up in Analytics organic keyword reports as (not provided). The official story Google is offering, according to Search [...]


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Not Getting Enough Business from Your Website? Check Out These Conversion Optimization Tips…

The beautiful thing about the internet is that it levels the playing field for small and large businesses alike.  Even though you might be a small business of just 5 employees or so, if you can create the right image a corporate client likes, then you can land those clients through the web. It’s true, [...]


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How to Properly Optimize Your Website Content

With Penguin 2.0 coming down recently, some website owners have been hit particularly hard.  It’s not always entirely clear what hurt you, but many experts agree that keyword spamming definitely got many site owners in trouble. So how do you know if you are doing things the right way?  Make sure you follow these search engine optimization tips, and you’ll [...]


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5 Reasons to Hire a Custom Web Design Firm Instead of Using a Template Web Design

There are a number of ways to design your website – hire a professional firm, do it yourself, choose and modify a free template, purchase a template, or use a drag’n’drop design.  By far, it makes most sense to hire a professional web design firm to do the job, and these reasons will show you why: Templates blend in – Marketing is all [...]


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How to Define Business Blogging Success

You hear about all kinds of incredibly successful blogs – The Huffington Post, Perez Hilton, and Bleacher Report, among many others.  These blogs have hundreds and thousands of fans, in some cases millions, and also generate millions in profits for their owners. When you’re surrounded by all this success which seemingly happened overnight, it’s tempting [...]


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5 Great Ways to Attract Links to your Website

In this modern SEO era, “link building” almost no longer exists.  It used to be that you could build as many links as you wanted on any type of website, and Google would be more than happy to increase your rankings. Not so anymore. In fact, Google is getting increasingly particular about where your links [...]


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How Gmail’s New Inbox Could Affect Email Marketing

If you use Gmail, you’ve probably noticed in the past couple weeks a change in the layout of your inbox — one that could have a major impact on Internet marketing, especially e-mail marketing. A couple months ago, Google introduced a new “tabbed inbox” layout, where incoming emails are automatically filtered into different categories, including [...]


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Vine Suffering from Instagram Video

A few weeks ago here on the Masterlink blog, we looked at the Internet marketing impacts of Instagram’s new video feature. While it seemed like it would open up considerable marketing opportunities and benefits for companies that use Instagram, at least one company — Twitter, which released its a similar six-seconds-or-less video-sharing app, Vine, a few months [...]


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Social Media Marketing Lessons From Kuwait

For businesses, the utility of tools like Instagram is the ability to quickly and easily produce beautiful, compelling content — pictures that really do say a thousand words. But most American companies are still figuring out how to maximize the Internet marketing power of Instagram, despite the smartphone app’s skyrocketing popularity (especially since it was [...]


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Search Engine Auto Suggest – FAIL

A few weeks ago, according to The Atlantic, some folks on Twitter noticed a weird discrepancy in the autosuggestions that pop up when searching for information about Microsoft’s Xbox One gaming system on Bing and those on Google: Microsoft, which owns Bing and would thus have a natural interest in promoting the Xbox One, insists [...]


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