Kimber Cook: Hi, I’m Kimber, Internet Marketing Specialists at Masterlink Interactive. I’m going to talk to you today about email marketing. Specifically, we want to answer the question with the rise of social media popularity, does email marketing still matter?

The fact is, yes email marketing does still matter, it’s very important, email is not dead. Even with the rise of social media sites, like Facebook and Twitter. Though Facebook and Twitter have experienced so much growth lately, that we tend to talk a lot about social media. The fact is that everyone still uses email. Facebook, one of the most popular social media sites currently has over 500 million active users and that’s a big number. The number of worldwide email accounts is projected to increase from over 2.9 billion in 2010 to over 3.8 billion in 2014 and that’s a lot more users that you could be reaching. 75% of all email accounts belong to consumers. These are your customers and they need to be reached. Email has a phenomenal reach. Even if I check my Facebook account every day, if your company’s message is not in my new stream at the moment I log on, I’m going to miss it. But I see every unread email in my email box even if I don’t log into my email every day. With the rise in popularity of smartphones, email marketing can become even more popular. Personally, my phone alerts me every time I get an email message. Now that’s pretty powerful.

If you’d like to talk about email marketing or if you have any questions for us know, we’re here to help. Thanks.