Facebook Becomes Most Visited Site Beating Google
It’s big news on the web and especially with SEO and Social Media Marketing specialists. Facebook overcame internet giant Google as the most visited website in the US for the week ending March 13, 2010. This isn’t the first time Facebook has beat out Google in terms of visits, “Facebook.com recently reached the #1 ranking on Christmas Eve, Christmas Day, and New Year’s Day as well as the weekend of March 6th and 7th” according to Heather Dougherty, Director of Research at Hitwise who released the numbers. Although this is the first time the social networking site has beaten out Google for an entire week. Perhaps it’s Google who is sending more traffic to Facebook via real time search.
Although the social media darling only narrowly beat out the search engine giant by .04%, Facebook shows no signs of slowing down as it continues gaining market share, which “increased 185% last week as compared to the same week in 2009, while visits to Google.com increased 9% during the same time frame” added Dougherty.
So what does this mean for your business? You need to be were your customers are. While they are certainly still using Google they are most likely spending time on the popular social networking site as well. According to the Hitwise report, Facebook and Google combined accounted for 14% of all US internet visits last week.
If your website depends on Google for the majority of your traffic it might be time to rethink your internet marketing strategy and include social media. Does your business have a Facebook presence? Are you reaching out to your potential customers and making sure you are present where they are so you can be easily found and become engaged with them? If not go get your Facebook page now (and become a fan of Masterlink Interactive on Facebook while you’re there!). If you need help on Facebook ask any teenager or call the social media marketing specialists at Masterlink Interactive to help you plan a complete interactive marketing plan for your business ensuring you can be found by your potential customers wherever they may be on the world wide webz!
