- Block Writer’s Block — Captivating content is central to effective web design. But it’s also where most people find themselves stuck. There are two ways around this:
- Start early, don’t expect perfection right away, and finish the content last. It’s a somewhat independent process, and shouldn’t need to hold up everything else. Content is also the easiest thing to change later on, even after a site’s launch. So don’t let your quest for those perfect words paralyze the rest of the project.
- Outsource. It’s unreasonable to expect your staff, just because they know your business, to be great at writing about your business. We often trust the kind of content that works—catchy, compelling, communicative—to writers whose sole job it is to, well, write. While we understand that nobody can tell the story of your company better then you can, we also realize you are good at what you do and that may not be writing. Most interactive shops have staff who are there and ready to help you in this endeavor.
- Define the Web Site’s Project’s Direction — Know what you want before jumping in feet first, and you’ll end up saving both time and money by avoiding work that wouldn’t end up in the final product anyway. In other words, don’t spend a month building a state-of-the-art barn when what your restaurant needs is a kitchen.This can be difficult, as often you won’t really know which design elements will work best for your site until you can see it all in one place. But we can help you out with our scope discovery — essentially a process that helps you nail down exactly what you want and need, without having to flesh out a bunch of misfit ideas.
- Keep the Purpose Clear — When your project gets overwhelming or confusing, step back, take a deep breath, and ask yourself a question: what’s the point?What’s the purpose of your website? To gather information? To draw attention to a particular service or product? To create brand awareness? To get people to fill out forms? To spread a message?Obviously, many sites are going to serve multiple functions, but for most sites those should be working together to achieve some sort of singular bottom line. And what matters is a clear understanding of what those functions are, how they complement and build off each other, and how they fit into your overall business or organizational goals.So for every building block of the web design process — from pages to features to content — ask yourself how it fits into project’s larger goal. You’ll save time and money (and a whole lot of peace of mind).
- Be Decisive — The web is still relatively knew, and so the jury is perpetually out on what works the best in web design. This can make it easy to drown in an inundation of advice and web design tips from friends, family and colleagues. Keep an open mind, learn unceasingly, and find an interactive marketing company you trust and whose advice and direction you are willing to take — but the call in the end is yours to make. Do so confidently, and your work will reflect it.
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