Masterlink Interactive Blog

Talk is dominated by Google when it comes to search engine optimization. It makes sense - even despite Bing’s recent surge in market share and Yahoo’s ability to stay in the game, Google still dominates the industry, responsible for almost 66 percent of all searches.

But Bing, Yahoo, Ask and AOL still matter (that remaining third makes up a hefty piece of the pie), and the logarithm that decides who’s king of the search engine mountain changes for each.

So do we optimize sites for each particular engine? Should you choose a specific search engine, and aim solely for rankings success there? Does one approach fit all?

Here’s how we look at it:

SEO matters in Dallas Internet marketing. Links matter. Keywords matter. Real-time and mobile-friendly web design and search elements increasingly matter, as search engines get better and better at giving you multiple ways to refine your queries. And so we’re following the SEO evolution as close as anyone, and are helping pioneer many of the techniques that are working across the industry.

But at Masterlink Interactive, we’re not obsessed with SEO gimmicks. Instead, we build smart, customized, diverse, dynamic sites that embody sound SEO fundamentals and are still (much, much more importantly) inviting, attractive, and functional for your clients. And our results prove that building that way will pay off in search engine rankings as well. For all search engines, our approach is similar — we research your business, industry, competitors, and associated keywords, and then craft a customized SEO plan for your business that attracts a new base of online customers.

Our sites are the kind that attract links organically (because they’re actually worth sharing). We recommend blogs that we keep your site fresh, linked-to, and full of long-tail keywords. And we understand that SEO is just one aspect of a comprehensive interactive marketing strategy that we’ll help you employ.

Sure, there are a bag full of search engine-specific tricks and tweaks we’ll tailor your site around to keep it ranking high. But the sites we build succeed across the search engine spectrum, and are backed by the in-touch, savvy service needed to keep up with the ever-evolving SEO landscape.

Google Chrome, while still in beta, has been slowly finding its way onto increasingly larger percentages of existing computers. Google Wave has been released to developers and may practically re-invent the way we work on the internet. Twitter Search has forced Google’s hand into pushing for more real-time searches and the unveiling of Google Caffeine. Google OS has been announced for release in a couple years.

Bing has single-handedly saved Microsoft search from plunging into the depths of internet obscurity, while reversing the decreasing revenue trends that normally spell death for a search network. Microsoft has also pulled off a coup almost two years in the making by assuming the role of Yahoo’s search engine. Microsoft has issued a widespread beta release of their version of the Content Network.
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This winner-take-all chess match should also determine if the desktop machine will remain the preeminent computational workhouse with cloud-computing a serious option.

We get it guys. You’re two technology behemoths that are in a no-holds-barred, fight to the death to see who will define Web 3.0. Well that’s just it isn’t it? It won’t be Microsoft or Google that get to decide the internet’s advancement. The users get a seat at the big-kid table, too. If the user didn’t get the say, then Facebook, Myspace, and Twitter would have never entered our common geek vernacular.

Not a day goes by without the two juggernauts beating their chest about something or other. Meanwhile, they’re still behind in the real-time search field, and Facebook just got FriendFeed for their part. The last-time I checked Ask was still pretty competitive with Bing in search volume. Apple is quickly eating up the mobile devices department with its own iPhone. Firefox is making huge leaps and bounds in the browser wars.

It’s fun to watch while big companies go head-to-head. The only winner can be the consumer. Still, let’s not take our eyes off the ball, and remember what counts; the user.