Ever wonder exactly how much a Twitter follower is worth to businesses? Thanks to an unusual lawsuit, we might be getting a rare glimpse: A technology Web site, PhoneDog.com, and one of its former chief editors, Noah Kravitz, are embroiled in a legal battle that could have fascinating repercussions for social networks. Kravitz is suing [...]
Think of web content like your grocery store’s produce aisle: Even the tastiest, most colorful, most well-positioned fruits and veggies still need to be replaced from time to time. Last week, we talked a bit about how content still often matters as much or more as connecting — even in the world of social media [...]
Sure, some companies can poke the grizzly bear with a stick and get away with it, but would you take that risk? According to The Atlantic: The Los Angeles Times recently flagged a troublesome trend at Google News. After an abundance of glowing coverage about the California Central Basin’s new recycled water system started showing [...]
Here’s a good lesson: Don’t get so blinded by the dazzling potential of social media marketing that you forget to make it, well, social. For example, both Facebook and Yelp decided to quit the “daily deal” game (sites like Groupon, etc.) in the past couple weeks, highlighting an important lesson for businesses trying to navigate [...]
Here at Masterlink Interactive, we eagerly encourage all of our clients to integrate a regularly-updated blog into their Internet marketing strategy. Think of it like a fountain of information targeted at your clients and customers. Basically, your blog should just be a section of your website devoted to regularly updated posts of information (like, of [...]
1. Set Goals It won’t hurt your company if your blog is filled with random announcements and ramblings about, say, middle relief needs for the Texas Rangers. In fact, it’d still probably even help give your company a human face. But you can get a lot more bang for your buck if you plan ahead [...]
Here’s a joke—how many copywriters does it take to maximize a website’s search engine optimization, SEO, search results, and Google search engine rankings without making site visitors flee, scram, and skedaddle far, far away to a more sane land? We’ve all seen websites that—instead of smart, subtle web content that responds intuitively to customer desires, [...]
Behind the whirlwind of emerging technologies and latest, greatest social media trends, nothing is more important for your small business than an effective, catchy, pull-em-into-the-store-like-a-five-pound-bass web design. But web design itself is a field that’s also perpetually free-wheeling—yesterday’s hottest trend is today’s Sega Dreamcast (did anyone, anywhere actually own one of those?). But every year [...]
Internet marketing can be overwhelming, I know. It seems like each season brings an avalanche of new web startups and communication technologies—each one potentially giving your competitors an edge. And keeping up with it all probably wasn’t what you had in mind when you started your business in the first place. But when you boil [...]
