Think of web content like your grocery store’s produce aisle: Even the tastiest, most colorful, most well-positioned fruits and veggies still need to be replaced from time to time. Last week, we talked a bit about how content still often matters as much or more as connecting — even in the world of social media [...]
With interactive marketing, what’s most important: How frequently you connect with potential customers and clients? Or how valuable you make each connection? My own social media habits show how it’s not quite one or the other. For example, a quick survey of my own Twitter habit reveals this statistical tidbit: 13 percent of accounts I [...]
Here’s a joke—how many copywriters does it take to maximize a website’s search engine optimization, SEO, search results, and Google search engine rankings without making site visitors flee, scram, and skedaddle far, far away to a more sane land? We’ve all seen websites that—instead of smart, subtle web content that responds intuitively to customer desires, [...]
