As we mentioned last week, email marketing is still one of the best, most-targeted and effective ways to reach customers. Nearly ten percent of time spent online in America is spent checking email, so email should be an important part of your company’s Internet marketing strategy. But if you do it poorly—and we’ve all gotten [...]
Social media marketing is exciting, ever-evolving, an unprecedented blend of personal and global scales, and seemingly unlimited in its potential knock the earth right off its axis. But email marketing is still more important to most small businesses, and needs to stay central in your Internet marketing strategy. According to Web Pro News: “93% of [...]
It’s not quite a return to the Pony Express, but email marketing can be an oft-overlooked (but uniquely excellent) way to engage with customers. We spend a lot of time here on the Masterlink blog dissecting and analyzing the latest social media marketing trends—all those fun and innovative (and usually free) ways new social media [...]
Let’s say spam email is allowed to flow into your employees’ inboxes unchecked. Let’s say they’re never even once fooled into opening them. Let’s just say that email grabs their attention, and that it takes them five or ten seconds to scan the subject line, delete it, and get back to work. Let’s say your [...]
