With interactive marketing, what’s most important: How frequently you connect with potential customers and clients? Or how valuable you make each connection? My own social media habits show how it’s not quite one or the other. For example, a quick survey of my own Twitter habit reveals this statistical tidbit: 13 percent of accounts I [...]
If you want to understand how web giants like Google, Facebook, Apple and Amazon should influence the long-term vision for your business, it’s a good idea to spend some time exploring their long-term visions. This is especially true if: If you’re overwhelmed by how quickly what matters on the web changes If you get the [...]
Here’s some startling news you probably didn’t know. Apparently, good reviews from online sites like Yelp and Google make for good business (and vice versa). According to Kevin Drum: Harvard’s Michael Luca did a clever study that took advantage of “discontinuity effects.” Yelp rounds off its rating for public consumption, so a restaurant that crosses [...]
Here’s a good lesson: Don’t get so blinded by the dazzling potential of social media marketing that you forget to make it, well, social. For example, both Facebook and Yelp decided to quit the “daily deal” game (sites like Groupon, etc.) in the past couple weeks, highlighting an important lesson for businesses trying to navigate [...]
A couple things have happened recently in Internet marketing land worth noticing — and understanding their implications without jumping to drastic conclusions: 1. After Google+ exploded onto the scene, raised a big ruckus, successfully built an enormous amount of media buzz, and posted meteoric first-month growth numbers, it promptly shrunk back to mortal levels. Following [...]
10 Million people are now using Foursquare to tell the world about their favorite places to eat, drink, dance, and shop. Let’s take a look at how apps like these can become an important piece of your Dallas Internet marketing strategy: Foursquare is what’s known as a “location-based service.” When app users go to restaurants, [...]
Imagine a currency backed by no government, bound by no national borders, never printed on paper or minted on nickel, legally ambiguous, and governed only by the faith and wisdom of the people who design and use it. The bitcoin is a new, all-digital currency that you’ll never put in your pocket. It’s cash for [...]
Google+ (aka Google Plus) is here—the latest attempt by the world-changing search giant to, well, change the world again. Let’s take a look: How is it different from Facebook and LinkedIn? Google calls it “real-life sharing rethought for the web.” The core idea behind Google+ is to take all the ways people already connect and [...]
It reads like a bad Lindsay Lohan movie: Too many friends + Too much popularity = Way too much stress. It’s not just teen fiction. A recent study done by Scottish researchers suggests that the more Facebook friends people have, the more stressed out by the site they’ll be. According to Web Pro News: Psychologists [...]
There’s no shame in being hesitant about jumping in head-first to the vast-and-growing ocean of social media marketing. After thousands of years of basic stability, social networks have changed the very nature of geography itself in just the span of a decade. Take a deep breath. We’re all still figuring out what these new realities [...]
