With a thunderous thud felt in marketing departments of local businesses everywhere (or at least the five early-adopter cities, including Dallas, where it’s initially launching), Facebook has landed smack dab in the middle of the daily discount deal craze. Facebook Social Deals has arrived, making it easier than ever for local businesses to lure in [...]
Larger than America. China and India in its sights. It’s not too hard to imagine a world where the next Cold War has something to do with Google and Facebook locking horns. Here’s a handy chart demonstrating a new way to measure how fast Facebook is growing: In other words, “600 million users” is a [...]
Local search (the use of search engines to find local businesses) is changing the world—and it’s doing it just about as fast as we can keep up. Think about the all the different local search and social media applications that have taken off in just the past couple years: Twitter, which now seems ubiquitous (and [...]
Mobile web is a way of life, and even if you’re business is still thriving from within the same local shop on the same street corner where you’ve been operating for decades, showing up in all the major sites used by web surfers to find local businesses is critical. In other words, even if you [...]
It can almost feel like a hostage situation—for all the avalanche of marketing opportunities opened up by the Internet and social media these days, if a company doesn’t jump in the Internet marketing game, or does so poorly, they risk falling hopelessly behind. And for many companies, sitting out just isn’t an option. And while, [...]
Facebook Marketing Fun More than any other social media marketing technology out there, Facebook is making connection and engagement with fans and customers deeper, easier, and more creative than ever before. The opportunities to creatively connect and sell are everywhere. For example, back in August, Baskin Robbins began offering free ice cream to those who [...]
Still skeptical that Facebook matters to your marketing strategy? A recent report showed that Facebook so dominated a recent November week that nearly a quarter of all web traffic in the U.S. went to Facebook pages. It’s a good bet at this point that The Social Network II will have something to do with Mark [...]
It’s not quite a return to the Pony Express, but email marketing can be an oft-overlooked (but uniquely excellent) way to engage with customers. We spend a lot of time here on the Masterlink blog dissecting and analyzing the latest social media marketing trends—all those fun and innovative (and usually free) ways new social media [...]
Recently, Walmart launched a smart new Facebook application—CrowdSaver—that harnesses multiple customer desires for choice, control, and interaction, and can teach us—and businesses of all sizes—a bit about the social media marketing possibilities out there. Here’s what they’re doing: Basically, Walmart posts a handful of potential deals on their Facebook Fan Page—11 percent off an Olympus [...]
There are just so many social media marketing possibilities out there—curious about how to know when an obscure new Internet marketing trend has gone officially (and galactically) mainstream? Apparently, you can just look to the stars. According to Techcrunch: If ever there was a time for Foursquare to give someone a badge, this is it: [...]
