10 Million people are now using Foursquare to tell the world about their favorite places to eat, drink, dance, and shop. Let’s take a look at how apps like these can become an important piece of your Dallas Internet marketing strategy: Foursquare is what’s known as a “location-based service.” When app users go to restaurants, [...]
There’s no shame in being hesitant about jumping in head-first to the vast-and-growing ocean of social media marketing. After thousands of years of basic stability, social networks have changed the very nature of geography itself in just the span of a decade. Take a deep breath. We’re all still figuring out what these new realities [...]
With a thunderous thud felt in marketing departments of local businesses everywhere (or at least the five early-adopter cities, including Dallas, where it’s initially launching), Facebook has landed smack dab in the middle of the daily discount deal craze. Facebook Social Deals has arrived, making it easier than ever for local businesses to lure in [...]
Larger than America. China and India in its sights. It’s not too hard to imagine a world where the next Cold War has something to do with Google and Facebook locking horns. Here’s a handy chart demonstrating a new way to measure how fast Facebook is growing: In other words, “600 million users” is a [...]
Local search (the use of search engines to find local businesses) is changing the world—and it’s doing it just about as fast as we can keep up. Think about the all the different local search and social media applications that have taken off in just the past couple years: Twitter, which now seems ubiquitous (and [...]
Mobile web is a way of life, and even if you’re business is still thriving from within the same local shop on the same street corner where you’ve been operating for decades, showing up in all the major sites used by web surfers to find local businesses is critical. In other words, even if you [...]
It’s an old rule with a new twist: getting customers in the door is only half the sales battle. According to Web Pro News: 9 out of 10 mobile Internet users have accessed the mobile web while at a store, according to a new study from Yahoo and Nielsen. Furthermore, 51% of those users indicate that they [...]
There are just so many social media marketing possibilities out there—curious about how to know when an obscure new Internet marketing trend has gone officially (and galactically) mainstream? Apparently, you can just look to the stars. According to Techcrunch: If ever there was a time for Foursquare to give someone a badge, this is it: [...]
More and more people are looking for online coupons when shopping — and it’s not just the women. The new findings released in a study by Harris Interactive highlight just how important an active web presence is for your business. According to Web Pro News: The survey found that in the past two years, consumer [...]
Just how many sesame seeds are needed for this sort of marketing McSuccess, anyway? That’s the question execs were probably asking when McDonald’s started dabbling with a popular location-based search (LBS) app on World Foursquare Day last spring. McDonald’s social media marketing move was so successful that they increased foot traffic in their restaurants by [...]
