Apparently, if you give a mouse a 50 percent discount, he’s going to give you a poor Yelp review. A recent study showed that Internet customer ratings for businesses running daily deals drop by an average of ten percent. According to Web Pro News That research, from computer scientists John W. Byers and Georgios Zervas [...]
There’s no shame in being hesitant about jumping in head-first to the vast-and-growing ocean of social media marketing. After thousands of years of basic stability, social networks have changed the very nature of geography itself in just the span of a decade. Take a deep breath. We’re all still figuring out what these new realities [...]
Nearly $6.2 trillion is spent by American consumers each year, and Google is making it easier than ever for us to do it. How much of that will be spent at your business? The search behemoth launched Google Wallet this week — an extraordinary app that uses near-field-communication (NFC) technology, which lets customers make contact-less [...]
Let’s say you own an outsider art gallery in Dallas. Someone looking to learn about the genre would then quite obviously search for “outsider art gallery in Dallas” and get a bunch of results. But these days, search results don’t just include relevant, high-ranking websites. That same search will also bring up a Google map [...]
Mobile web is a way of life, and even if you’re business is still thriving from within the same local shop on the same street corner where you’ve been operating for decades, showing up in all the major sites used by web surfers to find local businesses is critical. In other words, even if you [...]
Apparently, all those distracted folks you see tooling around on their smartphones at restaurants, movies, church, weddings, and while floating in space are shouting something profound about the future of mobile web marketing. A recent study done by Opera—a popular web browser for mobile devices—showed mobile web use growing by leap and bounds over the [...]
Your customers and clients have great things to say about you—we think there’s little reason to be shy about making such praises known (and instead carefully work them into your web design as a way to build credibility and reassure potential clients and customers). Apparently, Google agrees. According to Web Pro News: Last month, Google [...]
Another week, another glitzy new Google innovation that could change everything we think we know about search engine and Internet marketing (okay maybe not—but it will at least make it all a little bit faster). Google Instant is very much like it sounds—as soon as you begin typing in a search term, Google gives you [...]
Let’s say you’re out running errands in Dallas, and need to make a last minute stop for some, let’s say, size-15 stilettos — but you don’t know where to find a pair. The wonderful, magical world of local search already makes it easier than ever to find a shoe store: Search “Dallas shoe store” on [...]
Facts and strategies are cheap in the search engine optimization (SEO) world, as one day’s success-certified SEO formula is the next day’s waste of code. Last week, we talked briefly about how Google’s increasing emphasis on local search could dramatically change SEO. Specifically, we showed how the page placement of local search results (the Google [...]
