Search engine optimization around location increasingly matters. Here’s what you need to know: What is it? It’s optimization for searches that take into account location—of both the searcher and the local business—as well as other, more traditional searching factors. According to Google, 73 percent of all online activity relates to local content. Each of the [...]
If it seems like your business is only as good as its dot on an online smartphone map, well… you might not be that far from the truth. Location-based searching matters—more than ever—in the Internet marketing world. In fact, Google reported that nearly a third of its searches now pertain to the searcher’s location. In [...]
Last week I found 2 copies of the Yellow Pages, yes 2 delivered on different days, on my doorstep. You remember Yellow Pages, right? Those huge, thick old style books printed on real paper from trees that you used to have to flip through endlessly trying to find a location or phone number. Antiques, I [...]
