Imagine a currency backed by no government, bound by no national borders, never printed on paper or minted on nickel, legally ambiguous, and governed only by the faith and wisdom of the people who design and use it. The bitcoin is a new, all-digital currency that you’ll never put in your pocket. It’s cash for [...]
Google+ (aka Google Plus) is here—the latest attempt by the world-changing search giant to, well, change the world again. Let’s take a look: How is it different from Facebook and LinkedIn? Google calls it “real-life sharing rethought for the web.” The core idea behind Google+ is to take all the ways people already connect and [...]
Pilots don’t ignore their instruments while flying a plane. A baseball coach wouldn’t ignore the stats indicating which of his players are giving him the best chance to win. You wouldn’t run a TV ad without knowing how many folks were expected to tune in to the show, right? Statistics are the fuel that make [...]
Nearly $6.2 trillion is spent by American consumers each year, and Google is making it easier than ever for us to do it. How much of that will be spent at your business? The search behemoth launched Google Wallet this week — an extraordinary app that uses near-field-communication (NFC) technology, which lets customers make contact-less [...]
Curious about exactly how much traffic high search engine rankings can drive to your site? To better understand why search engine optimization matters, let’s take a look how much traffic can be lost by doing it poorly. A couple months ago, we talked about how “content farms” — websites like eHow.com that clog up the [...]
There’s been some concern lately about whether or not shortened URLs can undermine a company’s search engine optimization efforts. Let’s review what this means: URL Shorteners The shortened URLs were developed in response to Twitter, where messages must be limited to 140 characters or less. Even simple links (http://www.masterlink.com) can take up an unhealthy chunk [...]
Let’s say you own an outsider art gallery in Dallas. Someone looking to learn about the genre would then quite obviously search for “outsider art gallery in Dallas” and get a bunch of results. But these days, search results don’t just include relevant, high-ranking websites. That same search will also bring up a Google map [...]
Mobile web is a way of life, and even if you’re business is still thriving from within the same local shop on the same street corner where you’ve been operating for decades, showing up in all the major sites used by web surfers to find local businesses is critical. In other words, even if you [...]
So this is what happens when the main gatekeeper of the world’s information gets annoyed. Google made a long-speculated major adjustment to their search algorithm—the way they calculate which websites get lucky enough to come up first from different search queries. The search giant actually does this all the time, constantly making tweaks in order [...]
Millions more people bought smartphones last year. Millions more dollars worth of 3G infrastructure was built. In fact, as we mentioned a month ago here on the Masterlink blog, nearly half a billion smart phones are expected to be sold worldwide in 2011. And in 2012, smartphones are expected to steamroll past computers as the [...]
