Ever wonder exactly how much a Twitter follower is worth to businesses? Thanks to an unusual lawsuit, we might be getting a rare glimpse: A technology Web site, PhoneDog.com, and one of its former chief editors, Noah Kravitz, are embroiled in a legal battle that could have fascinating repercussions for social networks. Kravitz is suing [...]
With interactive marketing, what’s most important: How frequently you connect with potential customers and clients? Or how valuable you make each connection? My own social media habits show how it’s not quite one or the other. For example, a quick survey of my own Twitter habit reveals this statistical tidbit: 13 percent of accounts I [...]
If you want to understand how web giants like Google, Facebook, Apple and Amazon should influence the long-term vision for your business, it’s a good idea to spend some time exploring their long-term visions. This is especially true if: If you’re overwhelmed by how quickly what matters on the web changes If you get the [...]
A few weeks ago, we mentioned a study that quantified just much how good Yelp reviews are helping businesses (as well as how bad poor reviews can hurt). Apparently, this idea struck a chord. A flurry of new statistics on the subject soon followed. According to Good Magazine, for example, a one-star increase in Yelp [...]
There’s probably nothing new we can say about Steve Jobs that hasn’t already been said. But there are a couple key lessons we can learn from the torrent of praise, followed by torrent of backlash to that praise, followed by a torrent of even-handed looks at what did and did not make the guy successful [...]
Sure, some companies can poke the grizzly bear with a stick and get away with it, but would you take that risk? According to The Atlantic: The Los Angeles Times recently flagged a troublesome trend at Google News. After an abundance of glowing coverage about the California Central Basin’s new recycled water system started showing [...]
Here’s a good lesson: Don’t get so blinded by the dazzling potential of social media marketing that you forget to make it, well, social. For example, both Facebook and Yelp decided to quit the “daily deal” game (sites like Groupon, etc.) in the past couple weeks, highlighting an important lesson for businesses trying to navigate [...]
A couple things have happened recently in Internet marketing land worth noticing — and understanding their implications without jumping to drastic conclusions: 1. After Google+ exploded onto the scene, raised a big ruckus, successfully built an enormous amount of media buzz, and posted meteoric first-month growth numbers, it promptly shrunk back to mortal levels. Following [...]
As the growth of the mobile device explodes with almost half of all Americans owning a Smartphone and 57% of those individuals using mobile devices as their primary source of internet access businesses have to consider this massive internet opportunity. This is great news for all of us out there that rely on our websites [...]
With 1.3 million friends like these, who needs voters? News broke yesterday that presidential candidate Newt Gingrich had possibly… well… overstated his popularity a bit. Without getting into politics, Newt’s nefarious Twitter strategy is a useful example of how your company should — and should not — approach social media marketing. According to Gawker: Gingrich [...]
