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Avoid Stress. Embrace Facebook.

It reads like a bad Lindsay Lohan movie: Too many friends + Too much popularity = Way too much stress. It’s not just teen fiction. A recent study done by Scottish researchers suggests that the more Facebook friends people have, the more stressed out by the site they’ll be. According to Web Pro News: Psychologists [...]


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Twitter grows. Does it matter for small businesses?

New numbers compiled from The Week (with the help of a Pew study) show just how quickly Twitter is becoming an integral part of American Internet usage.  If your clientele falls somewhere into these demographics, you might want to consider making Twitter a larger part of your Internet marketing strategy—although its importance is still up [...]


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Web Design Tips: Three Ways to Attract Repeat Web Visitors

More and more people are looking for online coupons when shopping — and it’s not just the women. The new findings released in a study by Harris Interactive highlight just how important an active web presence is for your business. According to Web Pro News: The survey found that in the past two years, consumer [...]


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The Anatomy of a Successful Facebook Marketing Gimmick

Want free ice cream? Just click around Facebook a couple of times. According to Web Pro News: Baskin-Robbins Facebook fans can sign up for “Group Scoop” on Facebook and start their own group or joins someone else’s. Once the number of people in a “Group Scoop” reaches 31, the organizer and all 30 other members [...]


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Online Video and Internet Marketing – The World is Watching

Say it smart. Say it with heart. And say it in as many different ways as possible. Some interesting stats were released this week from a new Nielsen Three Screen Report about how people are watching online video. According to Web Pro News: High-speed broadband access, now in 63.5 percent of homes, has created a [...]


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Meet the iPad: Do you need a tablet-friendly web site?

The iPad has arrived with gusto. It’s hardly the first, but it’s definitely not the last. This week Dell announced plans for their own tablet computer, following similar announcements by, well, just about every other tech company with an interest in staying competitive. Even money says another company or two or six reveals plans for [...]


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The MapQuest Comeback – How Local Search & Mobile Search Can Help Your Business

If it seems like your business is only as good as its dot on an online smartphone map, well… you might not be that far from the truth. Location-based searching matters—more than ever—in the Internet marketing world. In fact, Google reported that nearly a third of its searches now pertain to the searcher’s location. In [...]


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There’s More to High Conversion Rates Than Great SEO Practices

Ok, so my SEO gurus are not going to like my title, but it’s true! Now don’t get me wrong, my SEO Specialists are the BEST and they do an excellent job of getting that wonderfully sought after target audience to your website. However, what happens when the user gets to your site? Is it [...]


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The Perfect Interactive Marketing Solution

When you aim for perfection, you discover it’s a moving target. ~George Fisher Don’t let your desire for perfection get in the way of your marketing goals. Being hesitant and indecisive when forming ideas for your interactive marketing strategy can waste a lot of valuable time. It can also cost you some valuable leads that [...]


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