Nathan Herron 1

How Much is a Twitter Follower Worth?

Ever wonder exactly how much a Twitter follower is worth to businesses? Thanks to an unusual lawsuit, we might be getting a rare glimpse: A technology Web site, PhoneDog.com, and one of its former chief editors, Noah Kravitz, are embroiled in a legal battle that could have fascinating repercussions for social networks. Kravitz is suing [...]


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Jeff Davis 0

Fresh Company Blogs – New Content is Good Content

Think of web content like your grocery store’s produce aisle: Even the tastiest, most colorful, most well-positioned fruits and veggies still need to be replaced from time to time. Last week, we talked a bit about how content still often matters as much or more as connecting — even in the world of social media [...]


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Kimber Cook 1

Social Media isn’t Always Social: Connect With Content

With interactive marketing, what’s most important: How frequently you connect with potential customers and clients? Or how valuable you make each connection? My own social media habits show how it’s not quite one or the other. For example, a quick survey of my own Twitter habit reveals this statistical tidbit: 13 percent of accounts I [...]


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Brenda Molloy 0

Google, Facebook, Apple and Amazon: The Great Tech Wars and Your Company’s Vision

If you want to understand how web giants like Google, Facebook, Apple and Amazon should influence the long-term vision for your business, it’s a good idea to spend some time exploring their long-term visions. This is especially true if: If you’re overwhelmed by how quickly what matters on the web changes If you get the [...]


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Nathan Herron 0

Hey Local Businesses: Here’s How to Make Your Competitors Yelp

A few weeks ago, we mentioned a study that quantified just much how good Yelp reviews are helping businesses (as well as how bad poor reviews can hurt). Apparently, this idea struck a chord. A flurry of new statistics on the subject soon followed. According to Good Magazine, for example, a one-star increase in Yelp [...]


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Kimber Cook 0

Steve Jobs, Your Company, and Everyone You Know

There’s probably nothing new we can say about Steve Jobs that hasn’t already been said. But there are a couple key lessons we can learn from the torrent of praise, followed by torrent of backlash to that praise, followed by a torrent of even-handed looks at what did and did not make the guy successful [...]


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Jeff Davis 0

Journalists, Robot Journalists, and Sound SEO Strategies

Sure, some companies can poke the grizzly bear with a stick and get away with it, but would you take that risk? According to The Atlantic: The Los Angeles Times recently flagged a troublesome trend at Google News. After an abundance of glowing coverage about the California Central Basin’s new recycled water system started showing [...]


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Kevin Adams 0

Mobile Matters Pt. 72: Google Wallet Launches

At this rate, you’ll soon be using your phone to pick up the kids, cook dinner, walk the dog, and dream sweet, peaceful dreams. Google introduced its “Wallet” mobile payments app this week, which represents another important step forward in journey towards total, joyful smartphoneification (it’s a term) of life. According to ABC News: In [...]


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Nathan Herron 0

People First: Making Social Media Social

Here’s a good lesson: Don’t get so blinded by the dazzling potential of social media marketing that you forget to make it, well, social. For example, both Facebook and Yelp decided to quit the “daily deal” game (sites like Groupon, etc.) in the past couple weeks, highlighting an important lesson for businesses trying to navigate [...]


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Kimber Cook 1

Social Media Marketing: No Place for Knee-Jerk Strategies

A couple things have happened recently in Internet marketing land worth noticing — and understanding their implications without jumping to drastic conclusions: 1. After Google+ exploded onto the scene, raised a big ruckus, successfully built an enormous amount of media buzz, and posted meteoric first-month growth numbers, it promptly shrunk back to mortal levels. Following [...]


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