We’ve talked extensively about the growing importance of mobile-friendly websites here on the Masterlink Interactive blog. The idea is simple: Smartphone use is exploding across the world, and it’s only becoming more popular. Smartphone users surf the web in a much different manner than when using a computer, often while multi-tasking and in need of [...]
On their blog this week, Bing explains why, more than anything else, the search engine loves them some savory, juicy, smoked hyperlinks: You want links for a few reasons: because they alert us to your website when its new, or to new content because they are a vote of confidence in your site – quality [...]
As the growth of the mobile device explodes with almost half of all Americans owning a Smartphone and 57% of those individuals using mobile devices as their primary source of internet access businesses have to consider this massive internet opportunity. This is great news for all of us out there that rely on our websites [...]
Online retail shopping is finally starting to bounce back after tanking with the rest of the economy in 2008 — good news for any business with a commercial website. Does your company have what it needs to ride this endless wave? According to Web Pro News: comScore put out its Q2 e-commerce sales estimates, and [...]
With 1.3 million friends like these, who needs voters? News broke yesterday that presidential candidate Newt Gingrich had possibly… well… overstated his popularity a bit. Without getting into politics, Newt’s nefarious Twitter strategy is a useful example of how your company should — and should not — approach social media marketing. According to Gawker: Gingrich [...]
Imagine a currency backed by no government, bound by no national borders, never printed on paper or minted on nickel, legally ambiguous, and governed only by the faith and wisdom of the people who design and use it. The bitcoin is a new, all-digital currency that you’ll never put in your pocket. It’s cash for [...]
It reads like a bad Lindsay Lohan movie: Too many friends + Too much popularity = Way too much stress. It’s not just teen fiction. A recent study done by Scottish researchers suggests that the more Facebook friends people have, the more stressed out by the site they’ll be. According to Web Pro News: Psychologists [...]
There’s no shame in being hesitant about jumping in head-first to the vast-and-growing ocean of social media marketing. After thousands of years of basic stability, social networks have changed the very nature of geography itself in just the span of a decade. Take a deep breath. We’re all still figuring out what these new realities [...]
Social media giant LinkedIn made big news last month when it found itself trading at $86 per share just hours after its $45-per-share IPO. According to TechCrunch, its eventual Wall St. success became obvious after it blew past 100 million total members: LinkedIn, which launched in 2003, says that it is now being used in [...]
Pilots don’t ignore their instruments while flying a plane. A baseball coach wouldn’t ignore the stats indicating which of his players are giving him the best chance to win. You wouldn’t run a TV ad without knowing how many folks were expected to tune in to the show, right? Statistics are the fuel that make [...]
