On their blog this week, Bing explains why, more than anything else, the search engine loves them some savory, juicy, smoked hyperlinks: You want links for a few reasons: because they alert us to your website when its new, or to new content because they are a vote of confidence in your site – quality [...]
There’s been some concern lately about whether or not shortened URLs can undermine a company’s search engine optimization efforts. Let’s review what this means: URL Shorteners The shortened URLs were developed in response to Twitter, where messages must be limited to 140 characters or less. Even simple links (http://www.masterlink.com) can take up an unhealthy chunk [...]
For those who need a refresher, an absolute link is a link where the full URL is given in the link such as “a href=http://www.masterlink.com/news.cfm” whereas a relative link only provides the name of the folder/file such as “a href=”news.cfm”. Now, while most people have been taught to just use relative links, it is actually [...]
I am not one to usually try to stir up debate or call the search engines out for misleading people, but I still can’t figure out what a “nofollow” tag REALLY does. That being said, I know what it SUPPOSEDLY does, but there is data to contradict this claim. After reviewing an experiment I did, [...]
