If you own a small retail establishment, restaurant, or other small business blessed with daily face-to-face interactions with a steady but ever-evolving stream of customers, you’re probably familiar with review sites like Yelp.com and even Google Places. And, of course, you probably know about the ways that customers can share views about your company with [...]
We’ve talked extensively about the growing importance of mobile-friendly websites here on the Masterlink Interactive blog. The idea is simple: Smartphone use is exploding across the world, and it’s only becoming more popular. Smartphone users surf the web in a much different manner than when using a computer, often while multi-tasking and in need of [...]
Online retail shopping is finally starting to bounce back after tanking with the rest of the economy in 2008 — good news for any business with a commercial website. Does your company have what it needs to ride this endless wave? According to Web Pro News: comScore put out its Q2 e-commerce sales estimates, and [...]
10 Million people are now using Foursquare to tell the world about their favorite places to eat, drink, dance, and shop. Let’s take a look at how apps like these can become an important piece of your Dallas Internet marketing strategy: Foursquare is what’s known as a “location-based service.” When app users go to restaurants, [...]
Nearly $6.2 trillion is spent by American consumers each year, and Google is making it easier than ever for us to do it. How much of that will be spent at your business? The search behemoth launched Google Wallet this week — an extraordinary app that uses near-field-communication (NFC) technology, which lets customers make contact-less [...]
Larger than America. China and India in its sights. It’s not too hard to imagine a world where the next Cold War has something to do with Google and Facebook locking horns. Here’s a handy chart demonstrating a new way to measure how fast Facebook is growing: In other words, “600 million users” is a [...]
Local search (the use of search engines to find local businesses) is changing the world—and it’s doing it just about as fast as we can keep up. Think about the all the different local search and social media applications that have taken off in just the past couple years: Twitter, which now seems ubiquitous (and [...]
Let’s say you own an outsider art gallery in Dallas. Someone looking to learn about the genre would then quite obviously search for “outsider art gallery in Dallas” and get a bunch of results. But these days, search results don’t just include relevant, high-ranking websites. That same search will also bring up a Google map [...]
Mobile web is a way of life, and even if you’re business is still thriving from within the same local shop on the same street corner where you’ve been operating for decades, showing up in all the major sites used by web surfers to find local businesses is critical. In other words, even if you [...]
It can almost feel like a hostage situation—for all the avalanche of marketing opportunities opened up by the Internet and social media these days, if a company doesn’t jump in the Internet marketing game, or does so poorly, they risk falling hopelessly behind. And for many companies, sitting out just isn’t an option. And while, [...]
