Facebook Marketing Fun More than any other social media marketing technology out there, Facebook is making connection and engagement with fans and customers deeper, easier, and more creative than ever before. The opportunities to creatively connect and sell are everywhere. For example, back in August, Baskin Robbins began offering free ice cream to those who [...]
Behind the whirlwind of emerging technologies and latest, greatest social media trends, nothing is more important for your small business than an effective, catchy, pull-em-into-the-store-like-a-five-pound-bass web design. But web design itself is a field that’s also perpetually free-wheeling—yesterday’s hottest trend is today’s Sega Dreamcast (did anyone, anywhere actually own one of those?). But every year [...]
It’s an old rule with a new twist: getting customers in the door is only half the sales battle. According to Web Pro News: 9 out of 10 mobile Internet users have accessed the mobile web while at a store, according to a new study from Yahoo and Nielsen. Furthermore, 51% of those users indicate that they [...]
Apparently, all those distracted folks you see tooling around on their smartphones at restaurants, movies, church, weddings, and while floating in space are shouting something profound about the future of mobile web marketing. A recent study done by Opera—a popular web browser for mobile devices—showed mobile web use growing by leap and bounds over the [...]
There are just so many social media marketing possibilities out there—curious about how to know when an obscure new Internet marketing trend has gone officially (and galactically) mainstream? Apparently, you can just look to the stars. According to Techcrunch: If ever there was a time for Foursquare to give someone a badge, this is it: [...]
Internet marketing can be overwhelming, I know. It seems like each season brings an avalanche of new web startups and communication technologies—each one potentially giving your competitors an edge. And keeping up with it all probably wasn’t what you had in mind when you started your business in the first place. But when you boil [...]
Let’s say you’re out running errands in Dallas, and need to make a last minute stop for some, let’s say, size-15 stilettos — but you don’t know where to find a pair. The wonderful, magical world of local search already makes it easier than ever to find a shoe store: Search “Dallas shoe store” on [...]
When it comes to the Internet, the customer doesn’t always have to be right. A few weeks ago, we talked about how it’s becoming increasingly difficult to manage your online reputation. There are just too many prominent platforms online for angry customers, nefarious competitors, or criticizing chaos cravers to take unfair shots at your business. [...]
Facts and strategies are cheap in the search engine optimization (SEO) world, as one day’s success-certified SEO formula is the next day’s waste of code. Last week, we talked briefly about how Google’s increasing emphasis on local search could dramatically change SEO. Specifically, we showed how the page placement of local search results (the Google [...]
Search engine optimization around location increasingly matters. Here’s what you need to know: What is it? It’s optimization for searches that take into account location—of both the searcher and the local business—as well as other, more traditional searching factors. According to Google, 73 percent of all online activity relates to local content. Each of the [...]
