Kimber Cook 1

Google Whims and Search Engine Optimization

If you noticed a slight change in your Google-driven traffic this past week, it may be due to a small tweak the search engine made in its algorithm — one that brings up an excellent point about web design and Internet marketing. According to SearchEngineLand: Google made between 350 and 550 changes in its organic [...]


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Kimber Cook 7

Long Tail of Search – Choosing Your Keywords

As more companies are increasingly using organic search marketing to promote their products and services, it can be more difficult to achieve the higher rankings for generic terms that everyone else in your industry is pursuing. While essentially any search engine ranking is achievable given the right amount of time, money and resources, you need [...]


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