If your company’s face, contact info, primary sales pitch, and product and service information can’t be easily accessed from a palm-sized black box just about anywhere in America, then, well, you might be about to fall way, way behind. According to CNN: Smartphones have been growing at an unbelievable clip over the past year but [...]
New year. New possibilities. A fresh look for your company might just be a great way to start 2011 off on the right foot. Let’s review for a bit what’s possible, what’s emerging, and what you should demand from your company’s web design: Catchy, Competent Content and Design We use flash animation to grab attention. [...]
Behind the whirlwind of emerging technologies and latest, greatest social media trends, nothing is more important for your small business than an effective, catchy, pull-em-into-the-store-like-a-five-pound-bass web design. But web design itself is a field that’s also perpetually free-wheeling—yesterday’s hottest trend is today’s Sega Dreamcast (did anyone, anywhere actually own one of those?). But every year [...]
It’s an old rule with a new twist: getting customers in the door is only half the sales battle. According to Web Pro News: 9 out of 10 mobile Internet users have accessed the mobile web while at a store, according to a new study from Yahoo and Nielsen. Furthermore, 51% of those users indicate that they [...]
Apparently, all those distracted folks you see tooling around on their smartphones at restaurants, movies, church, weddings, and while floating in space are shouting something profound about the future of mobile web marketing. A recent study done by Opera—a popular web browser for mobile devices—showed mobile web use growing by leap and bounds over the [...]
Another week, another glitzy new Google innovation that could change everything we think we know about search engine and Internet marketing (okay maybe not—but it will at least make it all a little bit faster). Google Instant is very much like it sounds—as soon as you begin typing in a search term, Google gives you [...]
Let’s say you’re out running errands in Dallas, and need to make a last minute stop for some, let’s say, size-15 stilettos — but you don’t know where to find a pair. The wonderful, magical world of local search already makes it easier than ever to find a shoe store: Search “Dallas shoe store” on [...]
Say it smart. Say it with heart. And say it in as many different ways as possible. Some interesting stats were released this week from a new Nielsen Three Screen Report about how people are watching online video. According to Web Pro News: High-speed broadband access, now in 63.5 percent of homes, has created a [...]
The iPad has arrived with gusto. It’s hardly the first, but it’s definitely not the last. This week Dell announced plans for their own tablet computer, following similar announcements by, well, just about every other tech company with an interest in staying competitive. Even money says another company or two or six reveals plans for [...]
If it seems like your business is only as good as its dot on an online smartphone map, well… you might not be that far from the truth. Location-based searching matters—more than ever—in the Internet marketing world. In fact, Google reported that nearly a third of its searches now pertain to the searcher’s location. In [...]
