If you own a small retail establishment, restaurant, or other small business blessed with daily face-to-face interactions with a steady but ever-evolving stream of customers, you’re probably familiar with review sites like Yelp.com and even Google Places. And, of course, you probably know about the ways that customers can share views about your company with [...]
Here’s some startling news you probably didn’t know. Apparently, good reviews from online sites like Yelp and Google make for good business (and vice versa). According to Kevin Drum: Harvard’s Michael Luca did a clever study that took advantage of “discontinuity effects.” Yelp rounds off its rating for public consumption, so a restaurant that crosses [...]
Apparently, if you give a mouse a 50 percent discount, he’s going to give you a poor Yelp review. A recent study showed that Internet customer ratings for businesses running daily deals drop by an average of ten percent. According to Web Pro News That research, from computer scientists John W. Byers and Georgios Zervas [...]
Stuart Frazier: Welcome to Ask a Guru, I’m Stuart Frazier. I am the operations manager here at Masterlink. The question we have for you today comes from JT Smith and his questions is why are reviews important for my business? The reviews he’s speaking about are the reviews you’ll find on Yelp, Epinions or Google [...]
Your customers and clients have great things to say about you—we think there’s little reason to be shy about making such praises known (and instead carefully work them into your web design as a way to build credibility and reassure potential clients and customers). Apparently, Google agrees. According to Web Pro News: Last month, Google [...]
Depending on how you look at it, it’s either the golden age of customer service or the cutthroat age of bullying business. Regardless, it’s the era of Twitter reviews, Chowhound critiques, and Facebook rants. Welcome to the Yelp generation. For the most part, the web and social media have created a wonderful, vibrant community built [...]
