The first time we talked about Google+ here on the Masterlink blog, it was exploding onto the Internet marketing scene. Just a few weeks later, the bubble seemed to already have popped: overall usage of Google+ dropped by three percent, and time spent on the site dropped 10 percent. So, nearly three months later, how is it [...]
If you want to understand how web giants like Google, Facebook, Apple and Amazon should influence the long-term vision for your business, it’s a good idea to spend some time exploring their long-term visions. This is especially true if: If you’re overwhelmed by how quickly what matters on the web changes If you get the [...]
Sure, some companies can poke the grizzly bear with a stick and get away with it, but would you take that risk? According to The Atlantic: The Los Angeles Times recently flagged a troublesome trend at Google News. After an abundance of glowing coverage about the California Central Basin’s new recycled water system started showing [...]
On their blog this week, Bing explains why, more than anything else, the search engine loves them some savory, juicy, smoked hyperlinks: You want links for a few reasons: because they alert us to your website when its new, or to new content because they are a vote of confidence in your site – quality [...]
Online retail shopping is finally starting to bounce back after tanking with the rest of the economy in 2008 — good news for any business with a commercial website. Does your company have what it needs to ride this endless wave? According to Web Pro News: comScore put out its Q2 e-commerce sales estimates, and [...]
Pilots don’t ignore their instruments while flying a plane. A baseball coach wouldn’t ignore the stats indicating which of his players are giving him the best chance to win. You wouldn’t run a TV ad without knowing how many folks were expected to tune in to the show, right? Statistics are the fuel that make [...]
Curious about exactly how much traffic high search engine rankings can drive to your site? To better understand why search engine optimization matters, let’s take a look how much traffic can be lost by doing it poorly. A couple months ago, we talked about how “content farms” — websites like eHow.com that clog up the [...]
Here at Masterlink Interactive, we eagerly encourage all of our clients to integrate a regularly-updated blog into their Internet marketing strategy. Think of it like a fountain of information targeted at your clients and customers. Basically, your blog should just be a section of your website devoted to regularly updated posts of information (like, of [...]
So this is what happens when the main gatekeeper of the world’s information gets annoyed. Google made a long-speculated major adjustment to their search algorithm—the way they calculate which websites get lucky enough to come up first from different search queries. The search giant actually does this all the time, constantly making tweaks in order [...]
Facts and strategies are cheap in the search engine optimization (SEO) world, as one day’s success-certified SEO formula is the next day’s waste of code. Last week, we talked briefly about how Google’s increasing emphasis on local search could dramatically change SEO. Specifically, we showed how the page placement of local search results (the Google [...]
