A few weeks ago, we mentioned a study that quantified just much how good Yelp reviews are helping businesses (as well as how bad poor reviews can hurt). Apparently, this idea struck a chord. A flurry of new statistics on the subject soon followed. According to Good Magazine, for example, a one-star increase in Yelp [...]
Sure, some companies can poke the grizzly bear with a stick and get away with it, but would you take that risk? According to The Atlantic: The Los Angeles Times recently flagged a troublesome trend at Google News. After an abundance of glowing coverage about the California Central Basin’s new recycled water system started showing [...]
Online retail shopping is finally starting to bounce back after tanking with the rest of the economy in 2008 — good news for any business with a commercial website. Does your company have what it needs to ride this endless wave? According to Web Pro News: comScore put out its Q2 e-commerce sales estimates, and [...]
Pilots don’t ignore their instruments while flying a plane. A baseball coach wouldn’t ignore the stats indicating which of his players are giving him the best chance to win. You wouldn’t run a TV ad without knowing how many folks were expected to tune in to the show, right? Statistics are the fuel that make [...]
Local search (the use of search engines to find local businesses) is changing the world—and it’s doing it just about as fast as we can keep up. Think about the all the different local search and social media applications that have taken off in just the past couple years: Twitter, which now seems ubiquitous (and [...]
Facts and strategies are cheap in the search engine optimization (SEO) world, as one day’s success-certified SEO formula is the next day’s waste of code. Last week, we talked briefly about how Google’s increasing emphasis on local search could dramatically change SEO. Specifically, we showed how the page placement of local search results (the Google [...]
Search engine optimization around location increasingly matters. Here’s what you need to know: What is it? It’s optimization for searches that take into account location—of both the searcher and the local business—as well as other, more traditional searching factors. According to Google, 73 percent of all online activity relates to local content. Each of the [...]
Here’s your new search engine optimization strategy: Build a company that is valued by your customers and clients. Build a smart, effective site that highlights this value. Build a company that is valued by your customers and clients. No, really, build a great company. Here’s why: A few weeks ago, we mentioned that Google had [...]
Speed now matters in SEO, according to an announcement on the Google Webmaster Central Blog by by Amit Singhal, Google Fellow and Matt Cutts, Principal Engineer, Google Search Quality Team. The search engine behemoth revealed that it will start factoring in website speed (how quickly a website responds to web requests) into its search results [...]
Ok, so my SEO gurus are not going to like my title, but it’s true! Now don’t get me wrong, my SEO Specialists are the BEST and they do an excellent job of getting that wonderfully sought after target audience to your website. However, what happens when the user gets to your site? Is it [...]
