The first time we talked about Google+ here on the Masterlink blog, it was exploding onto the Internet marketing scene. Just a few weeks later, the bubble seemed to already have popped: overall usage of Google+ dropped by three percent, and time spent on the site dropped 10 percent. So, nearly three months later, how is it [...]
Sure, some companies can poke the grizzly bear with a stick and get away with it, but would you take that risk? According to The Atlantic: The Los Angeles Times recently flagged a troublesome trend at Google News. After an abundance of glowing coverage about the California Central Basin’s new recycled water system started showing [...]
Pilots don’t ignore their instruments while flying a plane. A baseball coach wouldn’t ignore the stats indicating which of his players are giving him the best chance to win. You wouldn’t run a TV ad without knowing how many folks were expected to tune in to the show, right? Statistics are the fuel that make [...]
Curious about exactly how much traffic high search engine rankings can drive to your site? To better understand why search engine optimization matters, let’s take a look how much traffic can be lost by doing it poorly. A couple months ago, we talked about how “content farms” — websites like eHow.com that clog up the [...]
Local search (the use of search engines to find local businesses) is changing the world—and it’s doing it just about as fast as we can keep up. Think about the all the different local search and social media applications that have taken off in just the past couple years: Twitter, which now seems ubiquitous (and [...]
Let’s say you own an outsider art gallery in Dallas. Someone looking to learn about the genre would then quite obviously search for “outsider art gallery in Dallas” and get a bunch of results. But these days, search results don’t just include relevant, high-ranking websites. That same search will also bring up a Google map [...]
So this is what happens when the main gatekeeper of the world’s information gets annoyed. Google made a long-speculated major adjustment to their search algorithm—the way they calculate which websites get lucky enough to come up first from different search queries. The search giant actually does this all the time, constantly making tweaks in order [...]
Millions more people bought smartphones last year. Millions more dollars worth of 3G infrastructure was built. In fact, as we mentioned a month ago here on the Masterlink blog, nearly half a billion smart phones are expected to be sold worldwide in 2011. And in 2012, smartphones are expected to steamroll past computers as the [...]
Here’s a joke—how many copywriters does it take to maximize a website’s search engine optimization, SEO, search results, and Google search engine rankings without making site visitors flee, scram, and skedaddle far, far away to a more sane land? We’ve all seen websites that—instead of smart, subtle web content that responds intuitively to customer desires, [...]
Another week, another glitzy new Google innovation that could change everything we think we know about search engine and Internet marketing (okay maybe not—but it will at least make it all a little bit faster). Google Instant is very much like it sounds—as soon as you begin typing in a search term, Google gives you [...]
