Ever wonder exactly how much a Twitter follower is worth to businesses? Thanks to an unusual lawsuit, we might be getting a rare glimpse: A technology Web site, PhoneDog.com, and one of its former chief editors, Noah Kravitz, are embroiled in a legal battle that could have fascinating repercussions for social networks. Kravitz is suing [...]
The first time we talked about Google+ here on the Masterlink blog, it was exploding onto the Internet marketing scene. Just a few weeks later, the bubble seemed to already have popped: overall usage of Google+ dropped by three percent, and time spent on the site dropped 10 percent. So, nearly three months later, how is it [...]
Think of web content like your grocery store’s produce aisle: Even the tastiest, most colorful, most well-positioned fruits and veggies still need to be replaced from time to time. Last week, we talked a bit about how content still often matters as much or more as connecting — even in the world of social media [...]
A few weeks ago, we mentioned a study that quantified just much how good Yelp reviews are helping businesses (as well as how bad poor reviews can hurt). Apparently, this idea struck a chord. A flurry of new statistics on the subject soon followed. According to Good Magazine, for example, a one-star increase in Yelp [...]
Sure, some companies can poke the grizzly bear with a stick and get away with it, but would you take that risk? According to The Atlantic: The Los Angeles Times recently flagged a troublesome trend at Google News. After an abundance of glowing coverage about the California Central Basin’s new recycled water system started showing [...]
Here’s a good lesson: Don’t get so blinded by the dazzling potential of social media marketing that you forget to make it, well, social. For example, both Facebook and Yelp decided to quit the “daily deal” game (sites like Groupon, etc.) in the past couple weeks, highlighting an important lesson for businesses trying to navigate [...]
On their blog this week, Bing explains why, more than anything else, the search engine loves them some savory, juicy, smoked hyperlinks: You want links for a few reasons: because they alert us to your website when its new, or to new content because they are a vote of confidence in your site – quality [...]
Online retail shopping is finally starting to bounce back after tanking with the rest of the economy in 2008 — good news for any business with a commercial website. Does your company have what it needs to ride this endless wave? According to Web Pro News: comScore put out its Q2 e-commerce sales estimates, and [...]
Social media giant LinkedIn made big news last month when it found itself trading at $86 per share just hours after its $45-per-share IPO. According to TechCrunch, its eventual Wall St. success became obvious after it blew past 100 million total members: LinkedIn, which launched in 2003, says that it is now being used in [...]
Pilots don’t ignore their instruments while flying a plane. A baseball coach wouldn’t ignore the stats indicating which of his players are giving him the best chance to win. You wouldn’t run a TV ad without knowing how many folks were expected to tune in to the show, right? Statistics are the fuel that make [...]
