Curious about exactly how much traffic high search engine rankings can drive to your site? To better understand why search engine optimization matters, let’s take a look how much traffic can be lost by doing it poorly. A couple months ago, we talked about how “content farms” — websites like eHow.com that clog up the [...]
Local search (the use of search engines to find local businesses) is changing the world—and it’s doing it just about as fast as we can keep up. Think about the all the different local search and social media applications that have taken off in just the past couple years: Twitter, which now seems ubiquitous (and [...]
Here at Masterlink Interactive, we eagerly encourage all of our clients to integrate a regularly-updated blog into their Internet marketing strategy. Think of it like a fountain of information targeted at your clients and customers. Basically, your blog should just be a section of your website devoted to regularly updated posts of information (like, of [...]
1. Set Goals It won’t hurt your company if your blog is filled with random announcements and ramblings about, say, middle relief needs for the Texas Rangers. In fact, it’d still probably even help give your company a human face. But you can get a lot more bang for your buck if you plan ahead [...]
So this is what happens when the main gatekeeper of the world’s information gets annoyed. Google made a long-speculated major adjustment to their search algorithm—the way they calculate which websites get lucky enough to come up first from different search queries. The search giant actually does this all the time, constantly making tweaks in order [...]
Here’s a joke—how many copywriters does it take to maximize a website’s search engine optimization, SEO, search results, and Google search engine rankings without making site visitors flee, scram, and skedaddle far, far away to a more sane land? We’ve all seen websites that—instead of smart, subtle web content that responds intuitively to customer desires, [...]
Kady Bentley: Hey Everyone, my name is Kady and I’m one of the SEO and Social Media Specialists here at Masterlink Interactive, and today I’d like to discuss with you one of the questions that we’ve been discussing up here, that’s been fueling a lot of our conversations and that is why should a business [...]
New year. New possibilities. A fresh look for your company might just be a great way to start 2011 off on the right foot. Let’s review for a bit what’s possible, what’s emerging, and what you should demand from your company’s web design: Catchy, Competent Content and Design We use flash animation to grab attention. [...]
Another week, another glitzy new Google innovation that could change everything we think we know about search engine and Internet marketing (okay maybe not—but it will at least make it all a little bit faster). Google Instant is very much like it sounds—as soon as you begin typing in a search term, Google gives you [...]
Facts and strategies are cheap in the search engine optimization (SEO) world, as one day’s success-certified SEO formula is the next day’s waste of code. Last week, we talked briefly about how Google’s increasing emphasis on local search could dramatically change SEO. Specifically, we showed how the page placement of local search results (the Google [...]
