A couple things have happened recently in Internet marketing land worth noticing — and understanding their implications without jumping to drastic conclusions: 1. After Google+ exploded onto the scene, raised a big ruckus, successfully built an enormous amount of media buzz, and posted meteoric first-month growth numbers, it promptly shrunk back to mortal levels. Following [...]
With 1.3 million friends like these, who needs voters? News broke yesterday that presidential candidate Newt Gingrich had possibly… well… overstated his popularity a bit. Without getting into politics, Newt’s nefarious Twitter strategy is a useful example of how your company should — and should not — approach social media marketing. According to Gawker: Gingrich [...]
10 Million people are now using Foursquare to tell the world about their favorite places to eat, drink, dance, and shop. Let’s take a look at how apps like these can become an important piece of your Dallas Internet marketing strategy: Foursquare is what’s known as a “location-based service.” When app users go to restaurants, [...]
Google+ (aka Google Plus) is here—the latest attempt by the world-changing search giant to, well, change the world again. Let’s take a look: How is it different from Facebook and LinkedIn? Google calls it “real-life sharing rethought for the web.” The core idea behind Google+ is to take all the ways people already connect and [...]
It reads like a bad Lindsay Lohan movie: Too many friends + Too much popularity = Way too much stress. It’s not just teen fiction. A recent study done by Scottish researchers suggests that the more Facebook friends people have, the more stressed out by the site they’ll be. According to Web Pro News: Psychologists [...]
There’s no shame in being hesitant about jumping in head-first to the vast-and-growing ocean of social media marketing. After thousands of years of basic stability, social networks have changed the very nature of geography itself in just the span of a decade. Take a deep breath. We’re all still figuring out what these new realities [...]
Social media giant LinkedIn made big news last month when it found itself trading at $86 per share just hours after its $45-per-share IPO. According to TechCrunch, its eventual Wall St. success became obvious after it blew past 100 million total members: LinkedIn, which launched in 2003, says that it is now being used in [...]
The Internet has flipped all sorts of industries on their heads, and it’s not always easy for companies to figure out how to thrive in this new lightening-pace, rapid-fire, blink-and-get-left-behind environment. But one Brooklyn musician, at least, has shown just how much possibility the web holds if you can harness its strengths for your advantage. [...]
140 characters. $10 million. In other words, that’s $71,428 per character raked in by 50 Cent last week thanks to a single tweet. The rap star — whose recent notorious Twitter usage has included a joke abut the Japanese tsunami and a discussion of the attractiveness of women with mustaches — encouraged his 4.5 million [...]
With a thunderous thud felt in marketing departments of local businesses everywhere (or at least the five early-adopter cities, including Dallas, where it’s initially launching), Facebook has landed smack dab in the middle of the daily discount deal craze. Facebook Social Deals has arrived, making it easier than ever for local businesses to lure in [...]
