A couple things have happened recently in Internet marketing land worth noticing — and understanding their implications without jumping to drastic conclusions: 1. After Google+ exploded onto the scene, raised a big ruckus, successfully built an enormous amount of media buzz, and posted meteoric first-month growth numbers, it promptly shrunk back to mortal levels. Following [...]
Recently, Walmart launched a smart new Facebook application—CrowdSaver—that harnesses multiple customer desires for choice, control, and interaction, and can teach us—and businesses of all sizes—a bit about the social media marketing possibilities out there. Here’s what they’re doing: Basically, Walmart posts a handful of potential deals on their Facebook Fan Page—11 percent off an Olympus [...]
Here’s your new search engine optimization strategy: Build a company that is valued by your customers and clients. Build a smart, effective site that highlights this value. Build a company that is valued by your customers and clients. No, really, build a great company. Here’s why: A few weeks ago, we mentioned that Google had [...]
When you aim for perfection, you discover it’s a moving target. ~George Fisher Don’t let your desire for perfection get in the way of your marketing goals. Being hesitant and indecisive when forming ideas for your interactive marketing strategy can waste a lot of valuable time. It can also cost you some valuable leads that [...]
