With interactive marketing, what’s most important: How frequently you connect with potential customers and clients? Or how valuable you make each connection? My own social media habits show how it’s not quite one or the other. For example, a quick survey of my own Twitter habit reveals this statistical tidbit: 13 percent of accounts I [...]
Here’s some startling news you probably didn’t know. Apparently, good reviews from online sites like Yelp and Google make for good business (and vice versa). According to Kevin Drum: Harvard’s Michael Luca did a clever study that took advantage of “discontinuity effects.” Yelp rounds off its rating for public consumption, so a restaurant that crosses [...]
Here’s a good lesson: Don’t get so blinded by the dazzling potential of social media marketing that you forget to make it, well, social. For example, both Facebook and Yelp decided to quit the “daily deal” game (sites like Groupon, etc.) in the past couple weeks, highlighting an important lesson for businesses trying to navigate [...]
A couple things have happened recently in Internet marketing land worth noticing — and understanding their implications without jumping to drastic conclusions: 1. After Google+ exploded onto the scene, raised a big ruckus, successfully built an enormous amount of media buzz, and posted meteoric first-month growth numbers, it promptly shrunk back to mortal levels. Following [...]
With 1.3 million friends like these, who needs voters? News broke yesterday that presidential candidate Newt Gingrich had possibly… well… overstated his popularity a bit. Without getting into politics, Newt’s nefarious Twitter strategy is a useful example of how your company should — and should not — approach social media marketing. According to Gawker: Gingrich [...]
Google+ (aka Google Plus) is here—the latest attempt by the world-changing search giant to, well, change the world again. Let’s take a look: How is it different from Facebook and LinkedIn? Google calls it “real-life sharing rethought for the web.” The core idea behind Google+ is to take all the ways people already connect and [...]
140 characters. $10 million. In other words, that’s $71,428 per character raked in by 50 Cent last week thanks to a single tweet. The rap star — whose recent notorious Twitter usage has included a joke abut the Japanese tsunami and a discussion of the attractiveness of women with mustaches — encouraged his 4.5 million [...]
There’s been some concern lately about whether or not shortened URLs can undermine a company’s search engine optimization efforts. Let’s review what this means: URL Shorteners The shortened URLs were developed in response to Twitter, where messages must be limited to 140 characters or less. Even simple links (http://www.masterlink.com) can take up an unhealthy chunk [...]
It can almost feel like a hostage situation—for all the avalanche of marketing opportunities opened up by the Internet and social media these days, if a company doesn’t jump in the Internet marketing game, or does so poorly, they risk falling hopelessly behind. And for many companies, sitting out just isn’t an option. And while, [...]
New numbers compiled from The Week (with the help of a Pew study) show just how quickly Twitter is becoming an integral part of American Internet usage. If your clientele falls somewhere into these demographics, you might want to consider making Twitter a larger part of your Internet marketing strategy—although its importance is still up [...]
