It’s not quite a return to the Pony Express, but email marketing can be an oft-overlooked (but uniquely excellent) way to engage with customers. We spend a lot of time here on the Masterlink blog dissecting and analyzing the latest social media marketing trends—all those fun and innovative (and usually free) ways new social media [...]
There are just so many social media marketing possibilities out there—curious about how to know when an obscure new Internet marketing trend has gone officially (and galactically) mainstream? Apparently, you can just look to the stars. According to Techcrunch: If ever there was a time for Foursquare to give someone a badge, this is it: [...]
Internet marketing can be overwhelming, I know. It seems like each season brings an avalanche of new web startups and communication technologies—each one potentially giving your competitors an edge. And keeping up with it all probably wasn’t what you had in mind when you started your business in the first place. But when you boil [...]
What is Facebook Places? It’s Facebook’s new location-based service (LBS), built on a Bing Maps platform, and it’s a giant twist in the race between all the major search engines and social media platforms to perfect local search capabilities. LBS allows mobile smartphone users to broadcast out via Twitter, Facebook, or LBS-specific platforms where they [...]
Depending on how you look at it, it’s either the golden age of customer service or the cutthroat age of bullying business. Regardless, it’s the era of Twitter reviews, Chowhound critiques, and Facebook rants. Welcome to the Yelp generation. For the most part, the web and social media have created a wonderful, vibrant community built [...]
Sick of social media, sorry it was ever invented, sad about the direction it’s taking our society, and skeptical about its importance for small businesses? Well… sorry. According to Web Pro News: Millennials are expected to make online sharing a lifelong habit, according to new research from Pew Internet and Elon University. In an online [...]
Each week I have the privilege of speaking about the developments of the Internet on Everything Internet Radio. In the two years since our show began airing we have covered a wide range of topics including Internet Marketing, Blogging, WordPress, Google, Yahoo, Search Engine Optimization, Pay Per Click Advertising, Web Design, and Security just to [...]
Apparently, providing 100 million people a free service with no way to make money from it isn’t a lasting business strategy. Twitter (finally) began trying to capitalize on their enormous success when it rolled out a form of limited advertising last week. We’ve been expecting this move. Curious about it. Even rooting for it, because [...]
Your tire company is having a big sale. What’s the best way to spread the news? Here’s a method that just got very, very important to understand: In a (rather fitting) Twitter announcement a few weeks ago, Google revealed that public status updates from Facebook will now be included in their search engine’s real-time search [...]
