The first time we talked about Google+ here on the Masterlink blog, it was exploding onto the Internet marketing scene. Just a few weeks later, the bubble seemed to already have popped: overall usage of Google+ dropped by three percent, and time spent on the site dropped 10 percent. So, nearly three months later, how is it [...]
There’s probably nothing new we can say about Steve Jobs that hasn’t already been said. But there are a couple key lessons we can learn from the torrent of praise, followed by torrent of backlash to that praise, followed by a torrent of even-handed looks at what did and did not make the guy successful [...]
At this rate, you’ll soon be using your phone to pick up the kids, cook dinner, walk the dog, and dream sweet, peaceful dreams. Google introduced its “Wallet” mobile payments app this week, which represents another important step forward in journey towards total, joyful smartphoneification (it’s a term) of life. According to ABC News: In [...]
We’ve talked extensively about the growing importance of mobile-friendly websites here on the Masterlink Interactive blog. The idea is simple: Smartphone use is exploding across the world, and it’s only becoming more popular. Smartphone users surf the web in a much different manner than when using a computer, often while multi-tasking and in need of [...]
As the growth of the mobile device explodes with almost half of all Americans owning a Smartphone and 57% of those individuals using mobile devices as their primary source of internet access businesses have to consider this massive internet opportunity. This is great news for all of us out there that rely on our websites [...]
Online retail shopping is finally starting to bounce back after tanking with the rest of the economy in 2008 — good news for any business with a commercial website. Does your company have what it needs to ride this endless wave? According to Web Pro News: comScore put out its Q2 e-commerce sales estimates, and [...]
Nearly $6.2 trillion is spent by American consumers each year, and Google is making it easier than ever for us to do it. How much of that will be spent at your business? The search behemoth launched Google Wallet this week — an extraordinary app that uses near-field-communication (NFC) technology, which lets customers make contact-less [...]
If your company’s face, contact info, primary sales pitch, and product and service information can’t be easily accessed from a palm-sized black box just about anywhere in America, then, well, you might be about to fall way, way behind. According to CNN: Smartphones have been growing at an unbelievable clip over the past year but [...]
New year. New possibilities. A fresh look for your company might just be a great way to start 2011 off on the right foot. Let’s review for a bit what’s possible, what’s emerging, and what you should demand from your company’s web design: Catchy, Competent Content and Design We use flash animation to grab attention. [...]
Behind the whirlwind of emerging technologies and latest, greatest social media trends, nothing is more important for your small business than an effective, catchy, pull-em-into-the-store-like-a-five-pound-bass web design. But web design itself is a field that’s also perpetually free-wheeling—yesterday’s hottest trend is today’s Sega Dreamcast (did anyone, anywhere actually own one of those?). But every year [...]
