It’s an old rule with a new twist: getting customers in the door is only half the sales battle. According to Web Pro News: 9 out of 10 mobile Internet users have accessed the mobile web while at a store, according to a new study from Yahoo and Nielsen. Furthermore, 51% of those users indicate that they [...]
Apparently, all those distracted folks you see tooling around on their smartphones at restaurants, movies, church, weddings, and while floating in space are shouting something profound about the future of mobile web marketing. A recent study done by Opera—a popular web browser for mobile devices—showed mobile web use growing by leap and bounds over the [...]
More and more people are looking for online coupons when shopping — and it’s not just the women. The new findings released in a study by Harris Interactive highlight just how important an active web presence is for your business. According to Web Pro News: The survey found that in the past two years, consumer [...]
Last week, we talked a bit about why your site visitors might not stick around long enough for you to make a sale and how to improve high “bounce rates”. Cluttered design and navigation issues, poor website performance, and boring, muddled content can each send a site visitor packing. But let’s say you’re consistently getting [...]
Why Web Design Matters: Bounce Rates A new web design is more than just a fresh coat of paint. At Masterlink, our web designs are sleek, professional, pleasing to search engines, and welcoming to first-time visitors. But if they didn’t draw visitors further into your site (and ultimately effectively sell your products and services), the [...]
Say it smart. Say it with heart. And say it in as many different ways as possible. Some interesting stats were released this week from a new Nielsen Three Screen Report about how people are watching online video. According to Web Pro News: High-speed broadband access, now in 63.5 percent of homes, has created a [...]
If you noticed a slight change in your Google-driven traffic this past week, it may be due to a small tweak the search engine made in its algorithm — one that brings up an excellent point about web design and Internet marketing. According to SearchEngineLand: Google made between 350 and 550 changes in its organic [...]
Think of it like a school lunch cafeteria. If you fill up all the kids on cake first, you can’t expect them to stick around for the green bean casserole. In other words, order matters when it comes to web design and search engine optimization (SEO). As you probably know about SEO, both what you [...]
The iPad has arrived with gusto. It’s hardly the first, but it’s definitely not the last. This week Dell announced plans for their own tablet computer, following similar announcements by, well, just about every other tech company with an interest in staying competitive. Even money says another company or two or six reveals plans for [...]
Block Writer’s Block — Captivating content is central to effective web design. But it’s also where most people find themselves stuck. There are two ways around this: Start early, don’t expect perfection right away, and finish the content last. It’s a somewhat independent process, and shouldn’t need to hold up everything else. Content is also [...]
