The fact is, people are increasingly learning how to take advantage of a fully-wired world, and expect information to be at their fingertips. Let’s just look at the numbers. According to Mobile Computing News:

Worldwide estimates indicate the market has grown by 24% [in 2009]… This 24% gain represents an estimated 172 million handsets sold in total in 2009. This is a mere blip compared to the 1.2 billion phones sold in total, but it is worth noting that smartphones as a sub-market are growing, while total phone sales are flat. It is well within reason to assume that in the near future, manufacturers will only be developing what we consider as smartphones.

Their regular site is clean, effective, and filled with important, but not necessarily urgent information. But there’s too much there to fit onto a tiny screen. When you’re on the move and checking the web via a smartphone, you’re less likely to be drawn into a site based on snazzy design and extensive features. Rather, you’re probably there to quickly get a bit of information. Our design of Herb’s mobile site reflects this utility: Five categories. Prominent phone number and contact information. Clean, professional design. Easy access to the information you’re looking for (while maintaining the option to explore further into the larger, regular site). It makes Herb’s accessible to its potential customers, exactly when and how they need it to be.

Contact us for more information about Dallas web design and mobile web design.