Kady Bentley: Hey everyone, my name is Kady, SEO Specialist and Project Manager here at Masterlink Interactive. Today my goal is to convey the importance of mobile websites and why they should be a part of your business marketing plan. We’re living in a world where we fly by the seat of our pants. We try to keep up with our day to day tasks and anything that makes it more convenient less time consuming is always a bonus and tools that do that are definitely worth your investment. Mobile websites are one of those tools that your customers will find useful in order ti find out your business information. Basically at Masterlink, we try to focus on different key features for mobile websites, but a few of them in particular I’d like to highlight are that it’s essential on a mobile website to feature your contact information and your driving directions so customers can find your information easily, they don’t have to search through your website so they can get to you sooner.

Displaying this information in large fonts that are easy to read is also a benefit instead of having to scroll, like on an iPhone where you can maximize font size, but if you already have it portrayed larger, it’s easier for the customer to see what they’re looking for and get to you.

Also, having simple navigation is very key. Since 3G is fast, but not super fast, if you have a navigation that is condensed and only focusing on the main things you’d like to highlight, it will make speed times faster and people will be able to find your information quicker.

If you’d like to learn more about mobile websites and how they can help your business, we are definitely here to help you contact Masterlink and we’d be happy to get you to the next level of marketing.