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Email Marketing

Masterlink provides email marketing via our email management known as MasterMail to allow clients to maintain a “High tech – High touch” relationship with their clients, partners and prospects.

MasterMail Features include:

• 95% Delivery Rate vs. the industry standard of 80% which means your email reaches 15% more of your intended audience.
• White listing with the following email providers/ISPs Yahoo, Hotmail, AOL, Juno and Netzero and additional ISPs which in total represent more than 70% of the consumer level email market.
• Advanced tracking statistics that provide click thru rates, open rates and even show exactly which links were clicked on.
• The ability to use segmentation to email follow up messages to your audience based on the actions they took during your first email.
• Up to ninety-nine (99) fields of personal information per contact are fully customizable and can be used to sort groups for specific messages. Examples of fields would include birthdays, zip code, assigned account manager or any piece of data you would like to associate with the account.
• The ability to split test email messages by sending two versions of the same email and comparing the results side by side allowing you to constantly improve content, titles, layout etc. to maximize results.

Masterlink works with clients to create e-mail marketing campaigns to opt-in customers to solidify existing client relationships or to create new relationships with prospects. Keeping in touch with clients and prospects is the most effective way to build and keep happy customer

Recommended uses of email marketing with MasterMail:

• Email Marketing – Create and send professional messages and track the results of email communications with members, clients, partners, and staff.
• List Management – Manage contact lists and save time by completely automating the subscription process.
• Newsletters – Send email newsletters that enhance online brand awareness and provide additional value to readers beyond your website.
• Surveys – Build and send professional email surveys to collect additional data on contacts.
• Promotions – Send “special offers” and “last minute deals” to clients and prospects.