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Local Search Be Where Your Customers Need You

Local search connects you with customers—it’s that simple. It also builds your brand, helps your business stand out from both regional and online competition, spreads the word about your valuable products and services to those who need them the most, and capitalizes on emerging technologies. But above all, it connects you with those who are searching to be your customer or client. Be there when they need you to be.

Think about the way people find businesses today: More web. Fewer yellowpages. And think about the way people are using search engines today: On mobile smartphones and tablets like the iPad. From WiFi hotspots. With specific Dallas neighborhoods in mind. In fact, a recent comScore study proves it:

• 54% of Americans have replaced phone books with Internet and local search.
• 66% of Americans use local search to find local businesses.
• 43% of search engine users are seeking a local merchant with the intent of buying offline.
• 82% of searchers follow up product and service research done on the web with calls and visits to local businesses.

At Masterlink, we can help you integrate a robust local search optimization element into your Internet marketing and SEO strategy. We’ll help you capitalize on elements like interactive maps, contact information and driving directions, and product reviews from other searchers in order to connect with clients and customers and build your brand on sites such as Google Maps, Bing Maps, Yelp and more.

 

Local search improves service for customers, and builds better business for you. Don’t get left off the map.