Online Reputation Management
"Reputation is generally wrapped around character, what an individual, organization, society or state is known for, and it may be good, bad or ugly. This reputation that you are known for is real, perceived, ambivalent or totally untrue..."
-Wikipedia
Consumers use the web to make purchasing decisions. A vast majority buys offline, but goes online to research, read reviews and get opinions from other consumers.
Due to the unpredictable nature of user generated content and the vast numbers of traditional and social media outlets, managing your online reputation is a tricky business.
Online Reputation Management, or ORM, is the practice of consistent research and analysis of one’s personal or professional, business or industry reputation as represented by the content across all types of online media.
For business leaders, it is increasingly important to actively listen to what is being said online, especially if messages are negative.
Listening creates the opportunity to take action and resolve internal problems or deal with malicious information, both of which can negatively influence your brand image and your corporate reputation.
The goals of Online Reputation Management are high rankings and indexing in the search engines for all positive associated web sites and corporate communications. The result is an increase in your overall positive web presence, which will help you own the top spots of the search engine rankings for your brand.
At Masterlink, we have a three step process to manage your online reputation:
- Monitor & Track what is being said online
- Analyze how the visible information affects your brand, your reputation
- Influence the results by participating in the conversation and eliminating negative sites
Online Reputation Management is crucial for organizations as they observe the fiscal implications. A bad reputation can cost an organization millions of dollars in lost sales each year. Pro-active communication is the key to maintaining and improving reputations. Currently, many reputations are being damaged by the wrong response or by no response at all. Do not allow your organization to be part of this trend.
To find out more about Masterlink's Online Reputation Management please complete our Request Information form, or call 214-323-2100.